Google Ads That Add Doors, Not Just Clicks
We build Google Ads campaigns that turn search intent into qualified leads and customers
500+ PM Companies
200+ avg page 1 rankings
1,102% avg traffic increase
97% retention (month-to-month)
Where Most Property Management Companies Are Failing
Here is the problem: Most marketing agencies run Google Ads with broad keyword lists and generic ad copy, hoping volume makes up for quality. They ignore negative keywords, send every click to a generic homepage, and report on clicks and impressions instead of actual conversions. The result: wasted ad spend, low quality leads, and a cost per acquisition that keeps climbing.
Here is the problem: Most marketing agencies run Google Ads with broad keyword lists and generic ad copy, hoping volume makes up for quality. They ignore negative keywords, send every click to a generic homepage, and report on clicks and impressions instead of actual conversions. The result: wasted ad spend, low quality leads, and a cost per acquisition that keeps climbing.
We build Google Ads campaigns around specific keywords, intent-driven ad copy, and landing
pages designed to convert, then optimize based on real conversion data instead of vanity
metrics.
The result: lower cost per lead, higher quality prospects, and ad spend that consistently turns into revenue.
Why Most Google Ads Waste Budget (And How We Fix It)
Our Approach to Google Ads That Convert
Keyword and Intent Targeting
PILLAR 1
We build keyword lists around exactly what your customers search when they're ready to buy, and exclude the terms that only waste your budget. This keeps your ads in front of people with real intent, not just anyone searching a related term.
PILLAR 1
Keyword and Intent Targeting
We build keyword lists around exactly what your customers search when they're ready to buy, and exclude the terms that only waste your budget. This keeps your ads in front of people with real intent, not just anyone searching a related term.
Conversion-Focused Landing Pages
PILLAR 2
Every campaign sends traffic to a landing page built specifically for that ad, not a generic homepage. This keeps the message consistent from click to conversion and gives visitors a clear reason to take action.
PILLAR 2
Conversion-Focused Landing Pages
Every campaign sends traffic to a landing page built specifically for that ad, not a generic homepage. This keeps the message consistent from click to conversion and gives visitors a clear reason to take action.
Continuous Optimization
PILLAR 3
We track every campaign against real conversions, not just clicks or impressions, and adjust bids, keywords, and creative based on what's actually driving results. This keeps your budget focused on what works and away from what doesn't.
PILLAR 3
Continuous Optimization
We track every campaign against real conversions, not just clicks or impressions, and adjust bids, keywords, and creative based on what's actually driving results. This keeps your budget focused on what works and away from what doesn't.
Built On Data, Not Guesswork
PILLAR 4
Our targeting and optimization strategies are shaped by real performance data across hundreds of client campaigns, not generic best practices. We know which keywords, ad copy, and landing pages consistently drive the best return.
PILLAR 4
Built On Data, Not Guesswork
Our targeting and optimization strategies are shaped by real performance data across hundreds of client campaigns, not generic best practices. We know which keywords, ad copy, and landing pages consistently drive the best return.
Google Ad Results from PM Companies We’ve Worked With
We do not measure success in impressions or clicks. We measure it in doors added, revenue generated, and growth sustained. Here is what that looks like:
Featured Case Study
McCaw Property Management
From invisible online to the #1 ranked PM company in their market.
1,102%
Increase in organic website traffic
200+
Page 1 keyword rankings
143
New properties under management in 16 months
469
Google reviews at 4.4 stars.
More Case Studies
Service Star Realty
Scaling the Right Way: How Service Star Grew from 900 to 1,250 Doors with a Predictable Lead Pipeline
350 New Doors Under Management [36 Months]
BHB Real Estate Group
95 More Doors, 10 to 15 Quality Leads Monthly: How Upkeep Media Helped BHB Unlock Organic Growth
95 New Doors Under Management [16 Months]
Keyrenter Knoxville
64 New Doors Added in 8 Months: How Upkeep Media Helped Keyrenter Knoxville Accelerate Growth
64 New Doors Under Management [8 Months]
Astoria Charm
5x More Leads: How Astoria Charm Built a Consistent Inbound Pipeline with SEO
50 New Doors Under Management [18 Months]
KRS Holdings
347 New Doors in 2025: How Upkeep Media Helped KRS Holdings Grow Through SEO
347 New Doors Under Management [12 Months]
Kokopelli Real Estate
More Than 3x Door Growth: How Upkeep Media Helped Kokopelli Scale From 40 to 130 doors With SEO
90 New Doors Under Management [18 Months]
McCaw Property Management
From invisible online to the #1 ranked PM company in their market.
143 New Doors Under Management [16 Months]
Onsite Property Management Services
Full-service property management company serving Northern Colorado.
152 New Doors Under Management [22 Months]
T.E. Johnson & Sons
Full-service residential property management serving Winston-Salem, North Carolina.
195 New Doors Under Management [9 Months]
MN Property Nerds
Full-service property management company serving Minneapolis, Minnesota.
130 New Doors Under Management [12 Months]
Schambs Property Management
Schambs Property Management was ranking poorly for most buyer-intent keywords on Google.
228 New Doors Under Management [24 Months]
Service Star Realty
Scaling the Right Way: How Service Star Grew from 900 to 1,250 Doors with a Predictable Lead Pipeline
350 New Doors Under Management [36 Months]
Do Not Take Our Word for It
Eight core services. One integrated growth strategy. All built for property management.
SEO Metrics That Matter for Property Managers
We don't bury you in SEO jargon. We report on the metrics that directly impact your business: Keyword rankings for owner-intent searches, organic traffic from qualified visitors (not bots, not tenants), organic leads (form fills, phone calls, consultation bookings), cost per organic lead vs. paid channels, domain authority growth over time, and local visibility (map pack rankings, GBP performance).
Integrates with Your Property Management Software
We build your website and SEO strategy to integrate with the PM platforms you already use: AppFolio, Buildium, RentManager, LeadSimple, TenantTurner, Showmojo, Yardi, Rentec Direct, PropertyBoss, and more.
From 50-door startups to 5,000+ door enterprises
Frequently Asked Questions About Property Management SEO
Find Out How Much You Are Leaving on the Table
Get a free PPC audit showing exactly where your Google Ads budget can be better distributed
Find Out How Much You Are Leaving on the Table
Get a free PPC audit showing exactly where your Google Ads budget can be better distributed